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Middle Market Strategies
Steve Lowsky, Founder · Fort Lauderdale, Florida · (954) 650-5540
Advisoryfor family-owned companies
Steve LowskyFounder and owner; Pride CEO until 2017
Fort LauderdaleFlorida, working across the U.S.
Since 2017Small, hands-on and personal

Family companies grow when someone keeps them on task.

Hands-on help from Steve Lowsky, who led his family's company, Pride Family Brands, for 20+ years and was its CEO until 2017.

Steve LowskyArchive photo, Furniture Today, 2011
~23yrsin Pride Family Brands leadership
1,000+U.S. retail locations served
20moplanned CEO handover
2017founded Middle Market Strategies
01About Steve

Steve's father, Bernie Lowsky, founded Pride Family Brands in Fort Lauderdale in 1977 with his sons Jamie and Steve. They grew it from a local retailer into an international designer, manufacturer and distributor of aluminum outdoor furniture, including the Castelle and SummerWinds brands.

From 1994 Steve served as VP, CFO, COO, EVP, president (2011) and CEO (2015–2017). After the family partnered with New Water Capital in 2015, he led a planned, roughly 20-month handover to his successor. He founded Middle Market Strategies in 2017 and today owns it, advising family companies. B.S. in finance, Florida State University; FSU Department of Finance Professional Advocacy Board.

02How Steve helps
2.1Growth, and staying on task. A few clear goals, checked weekly.
2.2Succession and transition. Planned, paced handovers.
2.3Buying or selling a business. Getting ready, or finding the right fit.
2.4Near-shore manufacturing. Production in the Americas vs. overseas.
03Free self-assessment

What Makes a Company Great: rate your company on the eight principles in about 5 minutes and get a score out of 100, your gaps and an action plan. middlemarketstrategies.com/self-assessment

04Five principles + three extras
01A great quality product. How good is the product?
02A great warranty, and support your retailers.
03Ship on time. Probably the hardest of the process.
04Great customer service. Answer the phone on the first ring.
05Promote your brand so retailers enjoy the fruits of it.
+1Train the front line, not just the buyer.
+2Innovate from your strengths. Look at what we do best.
+3Bring sales into product development. It's their baby.
05Front Porch client app

Every client gets Front Porch, a private app for their company, installed from the browser on iPhone, Android or a computer. middlemarketstrategies.com/app

aA 2-minute weekly check-in: scores, top 3 goals, where you need help.
bPrivate file sharing with Steve.
cAsk Steve anything: one conversation per company.
dBook meetings: request a call or visit, see his notes after.
Talk with Steve(954) 650-5540 · steve@middlemarketstrategies.comlinkedin.com/in/steve-lowsky-0b4ab2111middlemarketstrategies.com · Fort Lauderdale, FL
Talk with Steve
Steve Lowsky
Client app